Analysis Of Sony s Core Electronic Businesses Essay

1. Introduction: Sony was the world’s largest electronics company that brought innovation, style and high quality products in the electronics industry. As new innovations have arise, Sony was highly hesitant to adapt to the changes of what the people want and need. Environmental factors especially tsunamis, earthquakes, recession prevented its progression. (as cited in Kotler Armstong, 2014). The main focus of this report is about Sony’s core electronic businesses and provide useful recommendations that will help Sony adapt to the changing marketing environment. This will be analyzed by using three business tools: macro-environmental, micro-environmental analysis and SWOT analysis which will present present relevant data to the company may it be positive or negative which will help the company to improve its strategies and products in the market. 2. Marketing auditing, marketing planning and corporate strategy Reasons why Sony should undertake marketing auditing and marketing planning: ï  ¬ Increased number of competitors in the market such as Apple, Samsung, LG ï  ¬ Hesitancy to embrace new technologies that customers wand and need ï  ¬ Hardware-worshiping, inflexible culture of Sony ï  ¬ Natural calamities such as earthquake, tsunami and floods ï  ¬ Cyber-breach that led to temporary closure of the PlayStation network ï  ¬ Riots that fired down Sony London warehouse All these factors led to the billion-dollar loss of revenue for Sony (as cited in Kotler Armstrong, 2016). MarketingShow MoreRelatedThe Organization s Vision, Mission, Values825 Words   |  4 Pagesheadquartered in Samsung Town, Seoul. It includes many subsidiaries and affiliated businesses, most of them combined under the Samsung brand. Samsung was established by Lee Byung-chul in 1938 as a trading company. 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